Vuurtier Digital Solutions

Last updated: 7 October 2026

This Privacy Policy describes how Vuurtier Digital Solutions ("we", "us", "our") collects, uses, stores, and protects your personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 ("POPIA") and the Electronic Communications and Transactions Act, No. 25 of 2002 ("ECT Act").

We are committed to protecting your privacy and ensuring that your personal information is processed lawfully, fairly, and transparently.

1. Responsible Party

The responsible party for the processing of your personal information is:

Name: Vuurtier Digital Solutions
Registration Number: K2022451110
Address: 12 Celia Street, Modelpark, Witbank, Mpumalanga 1034, South Africa
Telephone: 064 905 3488
Email: [email protected]
Website: https://vuurtier.com

Our designated Information Officer is responsible for ensuring compliance with POPIA. View Information Officer Certificate.

2. What Personal Information We Collect

We may collect the following categories of personal information:

Name and surname
Email address
Telephone number
Company name (optional)
Message content and the options you choose in our contact, OmniZen demo request and partner enquiry forms
Campaign details recorded with a form submission when you arrive from one of our adverts: the advert click identifier (such as a Google gclid), campaign tags (utm_ values) and the page you first landed on
Questions you type into our website chat assistant (see Website chat assistant below)
Cookie and advertising identifiers, only if you accept advertising cookies (see Cookies and Tracking)
Technical data such as IP address, browser type, and pages visited (via server logs)

We do not collect sensitive personal information as defined by POPIA.

3. Purpose of Processing

We collect and process your personal information for the following purposes:

To respond to your enquiries and communications
To arrange an OmniZen demo you request, through our authorised reseller
To provide quotations, proposals, and services
To enter into and perform contracts for the provision of digital services
To maintain business records as required by law
To improve the quality and security of our website and services
To answer questions through our website chat assistant
With your consent, to measure which of our online adverts lead to enquiries, so we can spend our advertising budget sensibly

We will not process your personal information for any purpose other than those listed above without your prior consent.

4. Legal Basis for Processing

We process your personal information on the following lawful grounds:

Contractual necessity: To provide services you have requested or enquired about.
Legitimate interest: To respond to enquiries and improve our services.
Legal obligation: To comply with applicable laws and regulations.
Consent: Where you have given us explicit permission to process your information.

5. How We Use Your Information

We use the personal information we collect solely for the purposes described in Section 3. We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We may share your personal information with:

AVeS Cyber Security (South Africa), our authorised OmniZen reseller. When you request an OmniZen demo, we share the details in your request with AVeS so they can contact you, run the demo and, if you go ahead, set you up and support you. AVeS handles your information under its own privacy policy. Details you send through our contact or partner enquiry forms are not shared with AVeS.
Service providers who assist us in operating our website and delivering services (e.g., hosting providers, email providers), who are bound by confidentiality obligations. These currently include:
- Netlify, Inc. (United States), which hosts this website and receives and stores our form submissions for us.
- Anthropic, PBC (United States), which provides the AI model that answers questions in our website chat assistant.
- Google (Google Ireland Limited and Google LLC), which provides Google Ads and Google Tag Manager, used to measure our advertising as described in Cookies and Tracking.
Law enforcement or regulatory bodies where required by law.

Where personal information is shared with third-party operators, we ensure appropriate data processing agreements are in place as required by POPIA.

Website chat assistant

Our website offers an AI chat assistant that answers questions about our services and OmniZen. It is meant for general questions: please do not type personal information into it. If you would like a quote or a call back, use our contact form instead.

When you send a question, the conversation is passed to Anthropic's Claude model to produce a reply. We do not store or log chat conversations on our side; the conversation is kept in your browser tab only until you close it. Anthropic processes the conversation on our behalf as an operator, does not use it to train its models, and keeps it only for a limited period under its commercial terms. Answers are generated automatically and may occasionally be inaccurate; they do not form part of any quotation, contract or legal advice.

7. Retention of Personal Information

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiries are retained for a maximum of 3 years unless a business relationship is established, in which case records are retained for 5 years after the end of the relationship.

8. Security Measures

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Cross-Border Transfers

Your personal information may be processed by service providers located outside South Africa (e.g., cloud hosting and email providers, and the providers named in section 6: Netlify and Anthropic in the United States, and Google). Where such transfers occur, we ensure the recipient country or organisation provides an adequate level of protection equivalent to POPIA requirements, as required by section 72 of POPIA.

10. Your Rights as a Data Subject

Under POPIA, you have the following rights:

Right to access: Request a copy of the personal information we hold about you.
Right to correction: Request correction of inaccurate or incomplete personal information.
Right to deletion: Request deletion of your personal information, subject to legal retention requirements.
Right to object: Object to the processing of your personal information in certain circumstances.
Right to data portability: Request your personal information in a structured, commonly used format.
Right to lodge a complaint: Lodge a complaint with the Information Regulator of South Africa.

To exercise any of these rights, please contact us at [email protected] or call 064 905 3488.

11. Cookies and Tracking

We advertise with Google Ads and use Google Tag Manager to measure which adverts lead to enquiries (for example, when someone sends our contact form or contacts one of our OmniZen resellers). When you first visit, we ask whether you accept advertising cookies.

If you accept, Google may set cookies that record that you clicked one of our adverts and later sent an enquiry, and may use this to measure and improve our campaigns. We don't use your visit to show you personalised adverts later (remarketing).
If you decline, no advertising cookies are set. Google's tags may still send limited, cookieless signals (such as that a page was viewed or a form was sent) which Google uses to estimate campaign results in aggregate.

We store your choice in your browser for six months and then ask again. We also ask again if we change what these cookies are used for. You can change your choice at any time: change your cookie choice.

The website also keeps a small amount of information in your browser for the current visit only (your chat conversation and, if you arrived from an advert, the campaign details mentioned in section 2). This is cleared when you close the tab.

Server logs may record technical information such as your IP address and pages visited for security and operational purposes only. This information is not used to identify you personally.

12. Information Regulator

If you believe we have not adequately addressed a privacy concern, you have the right to lodge a complaint with the Information Regulator of South Africa:

Website: www.inforegulator.org.za
Email: [email protected]
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most current version will always be available on our website. Material changes will be communicated to known clients directly.